Low key Middle Ground upper management

It was the opportunity of a lifetime – the chance to work on a solidly-funded news portal with one of Singapore’s most seasoned journalists. How could I pass it up? All I needed was to pull together the seasoned journalist, the news portal and the financial resources to keep the publication viable.

I met Bertha when she had just started up Breakfast Network and was looking for writers. A mutual friend suggested that I could contribute as a volunteer and I was happy to, since I had been blogging on socio-political issues for a while. Bertha was happy to give me a shot and that was the start of a wonderful year where I received my first lawyer’s letter threatening to sue the site for defamation, marked my inaugural participation in a G press conference as a member of the media and watched a whole drama with the MDA unfold. I was keen to sign up to MDA’s demands, but that was a corporate call in the end.

When Breakfast Network was finally closed down, going back to blogging didn’t seem to be quite enough for me. My work in a small PR agency kept me busy and paid the bills for my burgeoning family, but what could have been at Breakfast Network always nagged at me. It was a job left incomplete; an opportunity not seized; a risk not taken.

I spent the next year following up with Bertha, and through her, found the resources to get a newsroom and a small company up and running. As with a new company I had no illusions: nothing would go according to plan, so I detailed a year-long blueprint so that there would be a plan that nothing could go according to. We tried to reconstitute the wonderful ex-Breakfast Network team and offer them something more substantial.

Why, though, would I step away from 12 years of agency life and my stable and growing public relations firm (disclosure: I’m still on the board) to go into the tough, saturated market of publishing, especially in Singapore, where even the incumbents have trouble doing profitable business? Did I really hope to be able to run a sustainable business?

Management scion Peter Drucker said that “there is only one valid definition of a business purpose: to create a customer”. And that is what I hope to achieve at The Middle Ground as publisher. I want to gather readers around our way of doing the news and in so doing, influence the way society thinks. It is long-term thinking; it is something for the next generation, something that doesn’t pander to short term results like mere traffic and clicks but that builds fundamental values.

This is the country and the world I hope to leave to my children – one with citizens who are discerning of the news and of the flow of information (a REAL smart nation), who know the difference between fluff and subject expertise, who can handle both sides of an argument, who respect intellectual property and who are intelligent enough not to get offended or alarmed by satirical articles.

I want this industry to adapt and thrive because we all need it to, and am happy to be one of what I hope are many other news publications and magazines that can chart a new way forward in the digital age and beyond.

And that is why I am trying to fill this gap, even as our team works to fill the digital pages in The Middle Ground. Thank you, dear reader, for reading and for engaging with us. You are our Middle Ground and it is you whom we hope to serve and foster.

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