Taxi-Taxi@SG: if you hate LTA’s app, maybe it’s you?

I’ve been there before, standing at the side of the road in the rain watching busy cabs go by, grumbling about how these lazy drivers all go into hiding at the first sign of precipitation. I swear out loud at that ****** **** who popped out 200m down the road and STOLE my fricking taxi, how dare he: I will find you; I will kill you. I try crossing to the other side to try my luck… and then all the cabs start appearing on the side of the road I just left. I curse a random deity. It’s their fault, it’s someone else’s fault – it’s not my fault.

I vacillate between booking a cab and not booking one, battling the inner scrooge wanting to save $2.50 or $4, but still desperate to get my ride. I start to make bookings on GrabTaxi, Comfort and EasyTaxi SIMULTANEOUSLY, proving that I am indeed a douchebag planning to cancel on some poor driver.

Three minutes later I flag down a taxi with a green light, jump in and leave all my bookings to hang. Let them rot – I’ve got what I came for. That’s what the surcharge is for, no? No risk, no return. Muahahahaaaa….

I want it all. I want it now.

And maybe that’s the story behind why we hate LTA’s new, FREE app Taxi-Taxi@SG. We wanted to book taxis, not flag them down. Consider, however, that there are may be some people who do want to flag taxis down: the struggling student, the low-income elderly who need to take a taxi for medical appointments, me when I’m not in a rush. Think of the taxi drivers who are sick of commuters who don’t show up for bookings, wasting their time and money. They just want to see where the general demand is and don’t want to commit to a booking that may end in a no-show.

Nevermind that there are so many applications for this big data that LTA is putting into our hands – think of how the API could be used to enhance bookings by booking apps.

If we wanted bookings, we’d have gone to someone else’s app – LTA isn’t in the business of snatching market share from other companies. It’s not out to generate revenue through taxi bookings (although we all know how ELSE it generates revenue). But forget about that – if the app doesn’t do what I want it to, it sucks.

Because in the world of Singapore taxis, we have no qualms about throwing others under the bus (pardon the pun) if we don’t get what we want, when we want it.

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